the 40th anniversary of les misérables

Let the people sing campaign

This is the 40th anniversary of Les Miserables launching in the West End. This year in particular the Lyric club was chosen to represent Scotland in the ”Let the people sing” campaign. For myself in particular, I had to liaise with the London team of Cameron McIntosh’s company to ensure that brand guidelines were adhered to at all times personally and by anyone else contributing content. I was responsible for this production’s marketing and promotional materials. This includes and is not limited to posters, banners, commuter adverts, motion graphic advertising videos, promotional videos, photography, social media campaigns and show programmes. This production took place in the King’s theatre, Glasgow. This also involved working closely with the King’s Theatre marketing team and ensuring adherence to strict deadlines.

This promotional video was made for the opening night. It was shot and edited by myself. This video displays just how much time and effort goes into making a show like this possible.

Theatre Entrance

To give the theatre goer the full experience we made sure that the entrance way was unmistakable. This included a massive over-door banner and printed quotes from the show that were applied to the door windows.

1/1

Face Swap

For promotional purposed, I swapped the faces of our cast into costumed characters as we did not have access to costumes at an early stage. These were printed and displayed on the king's theatre windows.